331 How to Make Your First Dollar with Your Blog

Are you looking to start making money with your blog?

Do you wish you could get to that first dollar of revenue but feel like it won’t happen?

In this post, I will walk you through a process to help that money to start flowing.

Listen to This Episode

My First Blogging Dollar (or $3,000)

First Blogging Dollar

My First Blogging Dollar

I can remember it like it was yesterday. I started my blog in August of 2008.

In September of that year, I made $3000. It was an AMAZING experience.

No longer was it only an idea. It was a reality. I could do this.

How did I do it?

First off – this is NOT typical. The reason I was able to make that amount of money so fast was because I already had an audience.

I had spent the previous 8 months working my behind off to build up my reputation in a forum.

When I started my blog, the audience came quickly because of the work I had done beforehand.

It was an audience of people who were looking to make money using Freebie Websites.

I was teaching them how to do it and I figured out a problem they needed solving.

Most of them were sticking in the forums all day trying to get people. But they didn’t have a site of their own.

My solution was simple – I would set up a site for them (from a template I made).

All they had to do was use my affiliate link to sign up for hosting. Each of those transactions made me $100.

And in my first month of promoting that offer, I got 30 people to say yes.

Why did this work so well? Here are Five reasons:

  • I had a targeted audience. These weren’t random people looking to build a website. They were people interested in starting websites for their freebie trading businesses.
  • I found a need. I knew how much time they were spending going after people in forums. But I also knew that they didn’t have their own sites to send them to. Their processes were inefficient and I could help them do a better job.
  • I provided an EASY solution. The key here is the word easy. They didn’t have to do a lot of work. All they had to do was sign up for hosting and send me their info. Easy peasy.
  • There was a low barrier to entry. They didn’t have to spend a ton of money to get in. Their cost was only $5/month.
  • I offered extra value. Not only were they getting what they signed up for (hosting), I sweetened the pie. I offered them a customized site at no extra cost.

All in all, it was a successful first campaign.

Why it’s important to make your first dollar

In this world of online business, there are so many scams out there. I’ve lost money on scams before and it ain’t pretty.

Getting to your first dollar is important because it:

  • Proves that it IS possible. Most people who try NEVER make a dollar on the internet. That’s VERY discouraging. By making something, you move from the realm of possibility to certainty.
  • Validates your business idea. Is the solution you’re hoping to provide something people are willing to pay you for? You never know for sure until you get people to actually pay. Getting to that first dollar is a great way to validate your idea.

Your mission (if you choose to accept it) is to get to that first dollar quickly.

What you need

To make your first dollar with your blog, you will need three things:

  • A specific audience.
  • A specific (pressing) problem to solve.
  • A specific solution to sell to that specific audience to help them solve that specific problem.

Start with the specific audience

specific audience

Start with the specific audience

In trying to decide on a specific audience, answer the following three questions:

  • Who is he/she?
  • What are his/her goals?
  • What are his/her struggles?

Answering these three questions will help you in the next step. If you haven’t narrowed down your niche and target audience yet, listen to this episode.

A specific problem to solve

Once you’ve identified your audience, you should have an idea of what problems they face.

For this activity, choose the most pressing problem to move forward on.

Ask yourself this question – Which problem are they most likely to spend money to solve?

Beyond that I want you to think about problems where the barrier to entry (of the solution) is low.

Finding a Specific Solution

specific solution specific problem

Offer a specific solution to a specific problem

Now that you’ve identified a specific problem, it’s time to find a solution.

Since you’re still new to this, start with an affiliate product. These are products where you refer people using a special link (affiliate link). If someone decides to buy, you get a commission.

Here are a few reasons why I recommend starting with an affiliate product:

  • You don’t have to create it.
  • You don’t have to provide the customer service/support.
  • You don’t have to set up the sales process.
  • You can focus on one thing – making the sale.

This will be great practice for all the amazing things you will do in the future.

IMPORTANT: It’s very important for you to choose a compelling product. Here’s what I mean by compelling:

  • It solves a pain. This is not just any product. There should be a clear pain point that it provides a solution to.
  • You believe in it. This is important for the brand you’re building. Don’t promote something because it makes money. Promote it because you know it’s an A+ product. This means you will have to do your research (if you haven’t done so already).
  • It should be very shareable. Ask yourself this question – If I create content about this product, are people likely to share it?

Where to look

Affiliate marketing has come a long way. There are many companies that offer affiliate programs. Here’s where I would recommend for you to look.

Consult your past experiences.

This is the best option for finding great options for products/services to promote. What have you used and gotten value from in the past?

When searching, it’s great to try something that offers a decent commission. But it is not necessary.

If you don’t know if a particular product has an affiliate program, here are two things you can do:

  • Scroll to the bottom of the website and look for a link that says “Affiliates”. If there isn’t a link then…
website affiliate

Example website: Amember.com. Link to their affiliate program can be found by scrolling down to the bottom of their webpage.

  • Search the website for the word “Affiliates”. If there is no search bar (or you don’t find it this way), then…

Example website: Amember.com. A search tool is used to find the word “Affiliate” on the webpage.

  • Do a Google search for “Product name + affiliate”.
Google search affiliate

Example of a product, GetResponse, with affiliate program searched using Google by typing “GetResponse + Affiliate”

I generally find that by doing these three things I can find the affiliate program. Or, I find out that there isn’t any.

Amazon

Amazon is a great place to look for products to promote because they sell everything (almost).

The affiliate commissions are pretty low (between 1 and 10% depending on the product sold).

But you make a commission on anything that person buys within 24 hours of clicking on your link.

So if you recommended that diaper and they buy a couch, you will be happy.

Another great option is that they pay a flat bounty for audiobook sign-ups. You can recommend a book, refer someone to get 2 FREE books and make $5 for each signup.

Check out Amazon Associates

Amazon Associates

Amazon Associates

Other places

There are other affiliate networks that you can check out that list all kinds of products. Here are a few:

Whatever you decide to promote, I recommend you try it out first. NEVER recommend something you haven’t used yourself.

Create a Detailed Review of the Product/Service

Once you decided on an affiliate product/service to promote, it’s time to create content.

Create a detailed review of the product

Create a detailed review of the product

Create a detailed review of this product. In doing so, I recommend you share your story.

How did you stumble onto the product/service? How did/do you use it? What were the benefits you experienced?

Then switch to focusing on them – what specific problem will it help them solve?

Your goal here is to give as much detail as possible to help them make an educated decision.

I also recommend including lots of pictures and even video (if you want to be ambitious).

Here are a few more tips to help you be successful:

Craft a compelling (non-boring) title

This is something you should spend some time on. You want to have an element of curiosity in there. But you also want to show that it’s a solution to a specific problem.

Here are some example titles that would work well:

  • How we Saved Tones of Money on Movies Using Moviepass
  • How the Instant Made me an Instant Chef
  • How I fell in Love with a Boring Hosting Company
  • Five Products that Literally Transformed my Marriage
  • How Poo Pouri Transformed my Bathroom-going Experience

Spend some time to get this right. It will pay off in the future.

Use a compelling open graph image

When someone shares your post on social media, this is the image that will show up.

Select this image carefully. Remember – it’s NOT about the product. It’s about the transformation.

It’s a good idea to use curiosity in the image. Pay attention to the images you click on. What do they have in common? How can you use those elements in the images you choose?

Get the word out there

Now that you have your awesome article written, it’s time to get the word out there. Here are a few steps you can take.

Email your list

Get the word out there

Get the word out there

It doesn’t matter how large or small your list is, use it. Send out an email letting them know about this amazing solution.

Don’t tell them all about it in the email. Instead, let them know they can find out about it in your latest blog post. Then link to that post.

Share on social media

Social media can be powerful for helping you get the word out there. Here are some things you can do:

  • Go live. Yes, pull out your phone (or webcam) and do a live video talking about the post. Well, not about the post – about the solution. Then point to the post for people to find out more.
  • Pre-recorded video. Maybe you aren’t comfortable going live. That’s fine. Upload a prerecorded video and link to your post.
  • Create a story. Stories are becoming popular on more platforms these days. Take advantage of this cool feature.
  • Written story. I find that writing out a short story on Facebook tends to work well for getting people to engage.
  • Share the link. While this isn’t as effective as it used to be, you can still get some clicks by sharing the link with a little bit of info.

Message people you know would be interested

This can be annoying. But if you do it right, it actually provides value.

Do you know people who would find value in the product/service? Send them a PERSONAL message. Let them know why you thought of them.

Note: this should NOT be a template email. It should be personal.

Also, feel free to ask them to share it with others who might be interested.

Other tips

Facebook engagement

Engage people in Facebook groups

Here are a few other things you might want to try:

  • Engage people in Facebook groups. While most groups won’t allow you to post links to your blog, they are great for relationships. Find relevant groups, engage in the community and nurture relationships with key people. As these relationships develop, feel free to reach out to your new friends when you post (but not too often).
  • Drive targeted ads to that post. I hesitate to recommend this because I know that it’s easy to waste money on ads. Especially if you don’t know what you’re doing. But if you get the targeting right, spending a few bucks can help you validate an idea quickly.

Time to celebrate your win

If you take the steps outlined here, you are on your way to your first dollar.

Once you make that first dollar, I want you to go all out and celebrate that win.

Do a happy dance (or whatever celebration looks like to you). Don’t let that moment pass you by. It’s the first of many.

Your turn

And now I turn it over to you. Once you’ve decided what product/service you will promote, let me know in the comments.

And if you need feedback, feel free to ask.

Resources Mentioned

Infographic

First Dollar with Your Blog

Infographic: How to Make Your First Dollar with Your Blog

The post 331 How to Make Your First Dollar with Your Blog appeared first on Become A Blogger by Leslie Samuel.

Source: https://www.becomeablogger.com/26003/how-to-make-your-first-dollar-with-your-blog/

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What Is GDPR and How Does It Affect Bloggers?

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What is GDPR? And are you wondering if it affects you as a blogger?

Well, they most likely do. And in this article, I will explain what GDPR is and how it pertains to us bloggers.

Disclaimer: I’m not a legal professional nor do I play one on the internet. Consult an attorney to make decisions for your blog/business related to GDPR.

Side note: Yes – this is a long article. If you’d prefer to be lazy, you can jump to my summary for lazy people at the end in the form of an infographic.

Don’t worry, when I say lazy, I say it with love, lol.

The Privacy Problem

GDPR – General Data Protection Regulation

It’s the buzzword these days – privacy. Everyone wants it, but nobody seems to have it.

Sites like Facebook seem to throw privacy out the door with the baby and the bathwater.

So many news agencies are up in an uproar over Cambridge Analytica. Russia seemingly undermined the U.S. elections.

What’s a country to do? Well, the continent of Europe has decided to do something big, and it’s called GDPR.

What is GDPR?

GDPR stands for General Data Protection Regulation. According to the GDPR website, the goal is “to protect and empower all EU citizens data privacy and reshape the way organizations across the region approach data privacy.”

In simple terms, Europe wants their citizens to have more control over how and when companies use their personal data.

A VERY Brief History

Every European state could create its own local laws based on the directive, which became difficult to enforce.

Back in 1995, Europe established the Data Protection Directive. This had some general guidelines for data protection.

But every European state could create its own local laws based on the directive. As you can imagine, this resulted in a messy situation with laws that were difficult to enforce.

Some states had very strict privacy laws. Others were more lenient.

The EU parliament wasn’t feeling this and wanted something more uniform.

So on April 14th, 2016 they approved the GDPR, and the world turned upside down (hat tip to the Hamilton soundtrack).

There is one HUGE difference between the GDPR and the data protection directive of old.

The GDPR governs ALL member states.

So Does it Affect You as a Blogger?

If you collect ONE email address from ONE EU citizen, the GDPR applies to you.

The GDPR affects any blogger who collects any data from EU citizens.

It doesn’t matter if your blog or business is in Europe or Timbuktu.

Let’s say you’re building an email list (which you should be doing). If you collect ONE email address from ONE EU citizen, the GDPR applies to you.

In other words, if you’re a blogger, it’s safe to say that it applies to you.

I mean – I’m an EU citizen (bet you didn’t know that). If I’m on your email list and you don’t uphold the GDPR, I can probably report you ;).

So what exactly does this mean for you? I’m Glad you asked.

Get Consent and Make it CLEAR!

Consent

Be explicit when getting consent.

This is one of the most significant tenets of the GDPR. They are very explicit in their statements on how you should get consent.

Let me make it clear for you. Let’s say you’re collecting email addresses to build your email list. Make sure to follow these guidelines:

  • Be clear about who you are. They should know who they are transacting with.
  • People must opt-in to receive your messages (HALLELUJAH). If you’ve been adding people to your list, STOP IT NOW.
  • Consent must be “freely given, specific, informed and unambiguous.” Use clear and plain language letting them know what they signed up for.
  • If you are using their personal data in any way, let them know how.
  • Silence is NOT consent. In other words, they have to actively show that they want to join your list. Do not use any pre-checked boxes or anything like that.
  • Only collect what’s necessary (they call this Data Minimisation). Don’t collect any data that’s not needed for the intended purposes.
  • “It must be as easy to withdraw consent as it is to give it.” In other words, don’t have those hidden unsubscribe links that nobody can find.

The Burden of Proof Lies with YOU

Keep a record of proof of consent.

Keep a record of proof of consent.

It is now your responsibility to be able to prove that you have consent. You have to keep a good record of this.

Fortunately, good service providers are aware of these changes. They should be taking steps to be compliant. To be on the safe side, check with your email service providers to see what they are doing.

I use Drip. They are aware of the situation and working on making sure that they are compliant by the deadline.

So is GetResponse, the service I recommend for beginners. Even Thrive Themes, the company behind Thrive Leads, is making changes.

But it doesn’t end there. You are the one that needs to make sure that everything is being done to meet the regulation.

What About Existing Subscribers?

So Leslie, what about my existing email subscribers? Surely I don’t have to do anything about them since they subscribed before the GDPR took effect. Right?

WRONG!

Based on the GDPR, you have to bring those subscriptions up to the current standards.

If the EU citizens on your list have not given the kind of consent required based on the GDPR, you have two options:

  • Get the kind of consent I spoke about earlier. It must be “freely given, specific, informed and unambiguous.”
  • Remove them from your list.

How do you know if you have EU citizens on your list? Most email service providers will allow you to search by Time Zone.

In Drip, you can search for anyone with a Time Zone in Europe.

Drip_Filter

Through Drip’s filter, I can have an overview of the number of European subscribers in my list.

Just to give you an idea, I have 16,880 people on my email list. 1,507 of those people are in European time zones.

But this doesn’t account for EU citizens living outside of Europe.

So What if I Do Nothing?

Do nothing

What if I do nothing?

I know – it’s tempting to think this. I mean, what’s the big deal? Nobody’s coming after me, right Leslie?

Well, they are taking this seriously. Not following the regulations can lead to some pretty significant fines.

How big? Up to €20 Million, which is almost $25 Million US, or 4% of global annual turnover – whichever is HIGHER. I read that and chuckled.

The exact thought that came to mind was – DANNNGGGGGG, these EU people are SERIOUS.

And yes – they are. Will they come after you? Technically, they can. But I would imagine that coming after small bloggers would be quite an undertaking.

So What do YOU Think About this Leslie?

Yes, this is a HUGE change for the industry. Yes, the requirements are stricter. But you know what?

I LOVE IT!

Does it make it harder to grow your email list? Yes. But I believe it gives you a much higher quality subscriber.

high quality subscriber base

Personally, I believe this will gives us a higher quality subscriber base.

Instead of using shady tactics to boost our subscription rates, we have to do it by providing value.

  • We have to be more transparent about what we’re collecting. Transparency breeds trust, and I love it.

So I won’t complain about the GDPR. Instead, I will embrace it as an opportunity to up my game. I look at it as a challenge to become better at what I do.

And I always love those kinds of challenges.

But it’s not all about me.

What are your thoughts? Let me know in the comments section below.

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Resources Mentioned

Infographic

what GDPR

Infographic: What is GDPR and How Does it Affect Bloggers?

The post What Is GDPR and How Does It Affect Bloggers? appeared first on Become A Blogger by Leslie Samuel.

Source: https://www.becomeablogger.com/26123/what-is-gdpr-how-it-affect-bloggers/

330 How to Build a Blog While Working Full-time with Toddlers – with Marcus Kusi

Do you find yourself struggling to build a blog while working full-time?

Do you have little kids at home and feel like you can’t ever get anything done?

In this episode, I talk with Marcus Kusi. And he shares how he was able to build a successful blog while working full-time with Toddlers.

Excuses . . . Be gone!

Listen to the episode

Marcus’ Story

Marcus immigrated to the U.S. from Ghana. After marrying his wife, he found himself unable to work due to not having a green card.

While going through the legal process to get his green card, he needed something to do.

Marcus Kusi

Marcus Kusi

Fortunately, he stumbled onto two books that changed his perspective on business.

Those two books were The $100 Startup and Entreleadership. Through the $100 startup, he saw that people were starting businesses for under $100.

While being in a challenging financial situation, Marcus saw hope. If others could do it, so could he.

His monthly budget for personal money was $5. So Marcus did what most people wouldn’t do.

He saved that $5 for four months and used his accumulated $20 to start a business.

Based on his research, he saw that people were making money selling stuff online.

As a college student, he knew a lot about textbooks. So Marcus decided to buy books on eBay and sell them on Amazon.

It took a lot of work, but with his $20 investment, he was able to make $20K in his first year.

When he got his green card, he was finally able to start working part-time. This eased their financial burden a little.

His wife also gave birth to their first child that year, which added to the complexity of their lives. But he kept plugging away.

In 2013, he was able to ramp things up. Their 3rd bedroom was full of textbooks, and he did it all. He was the buyer, seller, packager, shipper and customer service representative.

And his efforts paid off. He made $48K in his second year of business.

Starting their blog

Marcus started learning about blogs back in 2008. But he didn’t know too much about how they worked.

In 2013, a stranger came up to him and his wife in a grocery store and made a profound statement. He said that they gave off a peaceful vibe.

At home that night, they thought about it and concluded that they had a peaceful relationship.

They thought about what they could do with that to help others and decided to start their blog. Our Peaceful Family was born.

Our Peaceful Family

Our Peaceful Family

Through that blog, they shared their story to encourage other families. Since they were still newly married, they decided to focus on newlyweds.

And they’ve been helping families ever since.

Turning the blog into a business

In 2014, they realized that they could make money from their blog. They started reading articles online on the topic.

They also started listening to podcasts and found out about Pat Flynn.

When they found him, they saw his income reports. That’s when they knew it was possible.

They also discovered Steve Scott and saw that he was a best-selling author.

They realized that they had a free ebook that people were downloading every day.

Kusi’s books sold on Amazon.com

After thinking about it, they decided to sell that ebook and people started buying them. Now, they’ve written and sold 4 or 5 books, and their blog is making money.

How they grew the blog

SEO and Article Writing

Marcus studied SEO and spent a lot of time writing content that people wanted to read.

Marcus listened to my podcast and learned a lot about how to grow a blog from it. He knew that he could focus on many things, but that he had limited time.

So he decided to focus on creating great content and optimizing their posts for traffic.

He studied SEO and spent a lot of time learning how to write articles people wanted to read.

Here’s what Marcus describes as the keys to writing great articles that rank well in Google:

  • Figure out if there is demand for it. Use the Google Keyword Planner to find that out. He looks for keyword phrases that have at least 1000 monthly searches. When you don’t have lots of time, you need to make sure you’re spending time creating the right content.
  • Write the article and make sure the content is practical and easy to follow.
  • Provide value. Yes, this is very important. Your content will be judged on the value itprovides. Make sure to overdeliver on this.

How to Build a Blog While Working Full-time with Toddlers

Here are Marcus’ tips for building a blog while you have lots going on (like a full-time job and little kiddos).

Make sure your spouse is on board

Spouse on board

It’s easier to get things done when your spouse is on board.

If your spouse is not on board with what you’re doing, it’ll be hard to make it work.

When Marcus first started, his wife didn’t really get what he was doing. She did support his interest but wasn’t all in yet.

But one month, his little side project made $500, which was more than they were paying for rent at the time.

At that moment, she knew it was real, and she became more supportive than ever.

Start your mornings off STRONG!

In 2016, Marcus discovered the Miracle Morning concept and applied it to his life.

The Miracle Morning by Hal Elrod

The Miracle Morning by Hal Elrod helped improve Marcus’s productivity

He Googled the miracle morning and found a worksheet that showed the practice. After going through the recommended 30-day challenge, his productivity skyrocketed.

Since then, he has been waking up at 5 am and going through a routine that works for him. Here’s how his mornings look:

  • Wake up (at 5 am)
  • Turn off the alarm – he intentionally places this in a corner away from his bed.
  • Thinks about things he’s grateful for.
  • Check sales for the previous night.
    • He does this to see if they are on track to reach their monthly goals.
  • Starts working on his to-do list

Focus on what you want to achieve (your end goal)

Focus end goal

Focus on your end goal

What do you want to accomplish with your blog? Decide that first. Once you’ve made that decision, you have to figure out what you can do to get there.

Work out a strategy. Will you create courses, write books, or do something else?

Marcus’ goal is to be able to resign from his job, and he’s well on his way to making that a reality.

So what about you?

Do you have a full-time job? What about kids? Or maybe you have a lot going on in your life? And are you trying to grow your blog?

Well, you are not alone. But here’s the thing – it CAN happen. You have to make it happen.

Marcus, myself, and many others have done it. Will you?

Resources Mentioned

Infographic

Marcus Kusi

Infographic: How to Build a Blog While Working Full-time with Toddlers

The post 330 How to Build a Blog While Working Full-time with Toddlers – with Marcus Kusi appeared first on Become A Blogger by Leslie Samuel.

Source: https://www.becomeablogger.com/26066/build-a-blog-full-time-job/

329 How to Use a Blog to Grow an Offline Business – Bella Vasta

Are you wondering how to use a blog to promote an offline business?

Curious about whether blogging can help you take your business to the next level?

In this interview, Bella Vasta shares how she grew her pet sitting business with a blog.

Whether you have an offline business or not, you’ll get valuable tips to grow your business.

Listen to the episode

Who is Bella Vasta

Bella Vasta

Bella helps pet sitters scale their businesses. through her website

Bella is a pet business coach. Through her company, Jump Consulting, she helps pet sitters scale their businesses.

She has been coaching pet sitting businesses and corporate clients since 2007. Bella has published some of the most comprehensive research in the pet industry.

And yes – she has the experience under her belt. As a former pet sitting business owner, Bella grew her business using a blog. Through this experience, she helps her clients grow in unconventional ways. Even in a saturated market.

She sold her pet sitting business for six figures in 2016.

When Bella started her business

start business

Bella started her business by accident

When Bella started her business, she was living at home with her parents.

Her parents wanted her to get a “real job” so she got one working at Paychex. It wasn’t something she enjoyed. Two weeks in, she decided to leave her job.

She started her business “by accident.” It wasn’t because she loved pets. It was because a friend asked her to pet sit her dog.

Seeing this as an opportunity to get away a little, she embraced the idea of starting a business.

She was now a pet sitter and gave it all she had. To get new clients, she went knocking on doors and going up to pet stores.

As hard as she tried, business wasn’t doing well. It was a struggle.

Venturing into the world of Blogging

Bella quote

Bella thinks it’s best to start somewhere than do nothing.

One day, Bella met with a mentor who recommended that she should start a blog. But Bella didn’t think people wanted to hear what she thought.

But she kept hearing about blogging from people like Marcus Sheridan.

In 2010, she decided to start a blog. And as with when she started her business, she went all in.

But when she first started, she didn’t do a great job at creating valuable content.

Instead, she stuffed her content with relevant keywords, whether it made sense or not.

She tried to get terms like Scottsdale pet sitter, dog walker, etc. in everything.

She didn’t add images well, didn’t do video, wasn’t marketing or repurposing.

It was mostly shallow answers to questions.

Even while not doing things the best way, she was starting to see results. More business started coming her way.

The lesson Bella would like to pass on from this is as follows. It’s better to do something than to waste time being paralyzed with fear.

Taking her blog to the next level

best choice

Her goal was to reach to where her audience felt like she was the only (and best) choice.

After seeing how well blogging was working for her business, she decided to get even more serious.

She started understanding the psychology of blogging. People needed to trust her and her business.

It was essential to expose herself, her thoughts and give valuable content to earn trust.

Her goal was to reach to where her audience felt like she was the only (and best) choice.

To do that, she had to create the best content she could and provide as much value as possible.

How to Use Your Blog to Grow Your Offline Business

So the question is – what specifically did she do? How did she build a business that she was able to sell for six figures?

Bella shared some practical tips in the episode. Here they are.

Become one with keyword research

research keywords

Research using keyword tools

Use a tool like Google Keyword Planner to find out what your audience is looking for.

Let’s use the example of someone who owns a restaurant. What are people in your area searching for? Are they looking for places to go for date night? Are they looking for romantic places? Is your restaurant a good place for date night?

This research can help you determine what kind of content to create to target them.

Give EVERYTHING and don’t hold back

Bloggers often tend to hold things back. Don’t do that. Give them the sight, the sound, describe the smell, give EVERYTHING.

If possible, use audio, visual and the written word. Become the go-to resource in your industry in your area.

Go deep

Too many businesses focus on superficial content that only promotes their business. They are all about selling.

Don’t do that. Pick a topic for each post and go all in.

Highlight what makes you unique

Why are you different from other businesses in your area? There should always be an answer to that.

If you’re a restaurateur, do you get your ingredients in a unique way? Are there particular “secrets” you use in preparing your meals?

Highlight these things because they make you stand out from the crowd.

Support local community events

How do you connect with the community that you serve? Find things in your local community to highlight.

Highlight events that are happening related to your industry. Are you involved in any charity? Highlight that.

Use your local business advantage

Use your local business advantage

Use your local business advantage

Yes, local businesses have an advantage. Here’s the thing. Bigger companies can’t be everywhere – especially in small towns.

But you can do this in your community. In other words, you’re not in a national competition. And bigger businesses can’t do what you can at the level that you can.

Take advantage of this and do what they aren’t able to do. Dominate your industry for your community.

Don’t build a blog that’s entirely dependent on you

You want to build a business that can thrive with or without you. Instead of building a blog that’s dependent on you, focus on building a brand.

Document your processes so that others can fill essential roles. How do you write your blog posts? How do you post content? How do you promote your content? What about repurposing?

Create and document these processes and use them to build a team that will grow your business.

Let’s wrap this up

So there you have it – Bella’s best tips on using a blog to build an offline business.

What you’ll probably notice is that most of these tips apply to almost any blog. It comes down to this – How will you serve your audience? And will you take action?

With that, we release you into the wild. Go and create an awesome blog and use that to grow your business.

Resources Mentioned

Infographic

Blog Promote an Offline Business - with Bella Vasta

Infographic: How to Use a Blog to Promote an Offline Business – with Bella Vasta

The post 329 How to Use a Blog to Grow an Offline Business – Bella Vasta appeared first on Become A Blogger by Leslie Samuel.

Source: https://www.becomeablogger.com/26056/use-blog-promote-offline-business/

328 How to Choose a Profitable Blogging Niche

Are you struggling to choose the perfect blog topic?

Do you already have a topic but feel like you’re missing a crucial element?

In this post, I will share how to choose and refine the perfect (profitable) blog topic.

Listen to This Episode

Top Blogging Niche Mistakes

One of the things that holds so many potential bloggers back is selecting a niche.

If you think about it, the niche you select can set you up for success, or failures.

But time after time, I see bloggers making a few big mistakes when it comes to choosing a niche:

1. They choose passion without profit

I’m all for choosing a topic you’re passionate about. It’s a big part of what I preach.

Choosing a Niche

Choosing a Niche

But if you’re passionate about a topic that people aren’t willing to spend money on, then you won’t make money.

That’s not good for business.

2. Choosing profit without passion

Then there are those who go into a niche because they know there’s a lot of money in that niche. They start creating content only to get burnt out soon after starting.

That’s often because they aren’t passionate about the topic. It’s like having a job you hate only because it pays the bills.

Recipe for disaster.

3. Choosing niches that are too broad

Then there are those who go after a huge topic like politics or Christianity.

Broad niches

Avoid Broad niches

While those are hot topics, they’re so broad that it’s almost impossible to stand out.

Without the ability to stand out, you are setting yourself up for failure. Ain’t nobody got time for that.

4. Choosing niches that are too narrow

Lastly, there are those who understand that they need to narrow down their topic. The only problem is that they end up going too narrow and their potential audience size is too small.

Yes, their target audience may be willing to spend money. But there aren’t enough buyers to make it sustainable.

The Perfect Niche

Finally, there are those who stumble onto (or choose wisely) the perfect niche.

They are able to build a huge audience of raving fans and are making a good amount of money. On top of that, they LOVE what they do.

Here’s how I would describe that perfect niche:

  • You are passionate about the topic.
  • There are a lot of other people who are passionate about that topic as well.
  • It’s not too competitive.
  • There is a big problem that needs solving (and people are willing to pay for solutions).

This is the recipe for success. But the question still remains – how do you find that perfect niche for YOU?

I’ve got you covered. Keep reading.

Step 1: Uncover your passions

This is where it all begins. If you’re going to spend a lot of energy building a blogging business, choose a passion.

“But Leslie, I don’t know what I’m passionate about”.

Uncover your passion

Uncover your passion

No problem. Here are a few questions to help get you going:

What do you enjoy doing?

Pull out a pen and paper and start brainstorming some things you enjoy doing.

This is an important starting point. It works particularly well if you’re able to go to a quiet place (preferably out in nature).

Start brainstorming the things that energize you.

What would you do for free?

If you had an endless supply of money, what would you continue doing? Would you stay at your current job? Would you go back to that thing you used to love doing?

Write down your answers.

What do people often ask you for help with?

If you’re alive, chances are you get asked for help with specific things. Are you a good writer? Do you help people in biology?

In high school, did you take students to the library and do study groups helping in biology? (my answer to this question is yes, lol).

By now, you should be noticing that certain answers are starting to stand out. Here’s what I want you to do – choose your top three.

Don’t think too much about it. Choose three.

When you overthink things, you often end up going away from the true answer – the one that feels natural.

Now that you have your top three, you have a good starting point. Now let’s do some real work.

Step 2: Do your research

Analyze your competition

Do some research

We know what your top 3 passions are, and now it’s time to dig a little deeper.

While your passion is important, it can’t build a business on its own. That’s where the research comes into play.

Here are a few things you can do to help you with your research.

Do some basic keyword research

Keyword research can be a powerful thing for helping you choose the perfect niche.

And while there are all kinds of advanced tools out there, I like to keep things simple.

Use the Google Keyword Planner to see how many monthly searches your top passions get.

Google Keyword planner

Google Keyword planner

Is it something people are searching for? I always hesitate to give numbers because these numbers are so subjective. Also, the recommended numbers change over time.

What I like to say is you probably shouldn’t be choosing a niche with fewer than 1,000 monthly searches. And of course, higher is better.

The Google Keyword planner also gives you an idea of how stiff the competition is. Also, it tells you how much people are spending on ads for those keywords.

My recommendation is to put your three passions (and any reasonable variations) in the tool and dig deeper.

If you want to dig even deeper into keyword research, I’ve heard good things about Long Tail Pro.

Analyze your competition

You’ve already started getting some hints about your competition. But now it’s time to do some more detailed analysis.

Analyze Your Competition

Analyze Your Competition

Go to Google and search for “Your niche + Blog”. This will show you some of the top blogs out there.

Take the top 10 blogs you find and ask yourself the following questions:

  • What are they doing well?
  • What are they doing poorly?
  • What can you offer that’s slightly different (and even better)?

Your answers to these questions will help give you insight as you narrow down your niche.

 Search the “Everything Store”

Yes, I’m talking about Amazon. One of the things I like doing is searching the Kindle store on Amazon for topics.

Search the "Everything Store"

Search the “Everything Store”

This gives you an idea of whether people are willing to spend money for digital info in that niche.

If you find lots of Kindle books in there with decent numbers or reviews, this is a good sign.

If you don’t, don’t worry. This is all information you can use as you choose your niche (we’ll get there).

Also, check to see what kinds of physical products you can find for sale targeting people in your niche.

This will give you an idea of options for monetization in the future.

Check out the social activity

Check out the social activities of your competitors

Check out the social activities of your competitors

Our next stop – the king of the social media jungle – Facebook.

Go to Facebook and search for pages and groups in your niche.

If you’re able to find pages, check them out. Are there VERY popular pages? Are there MANY pages?

And what about groups? Join a few and browse around. How active are those groups?

Are people engaging in lots of discussions on social media?

Doing this kind of research will give you an idea of how well your niches do on social media. This can help with getting your content out to the masses.

Your Goal

At this point, you may be thinking – “Leslie, you didn’t give a bunch of specific numbers”.

No, I didn’t – and even when I did give a number, I did so hesitantly.

I have a confession to make – I hate doing deep keyword research and complicated analyses.

But here’s the good news – you don’t need all that to build a successful blog.

Here’s the goal with this research. You want to be able to compare your top three to see how they stack up against each other.

In doing this research, you may find that one stands out among the rest. If so, choose that one for the next step.

If you find that they are all pretty good, then you get to play “eenie meenie minie mo”.

Step 3: CHOOSE ONE (and Drill down)

Choose only one topic

Choose only one topic

Yes, I said one. Go ahead and make a choice, because we have some more work to do.

At this stage, you will most likely have a general topic. When I did this kind of activity, I ended up choosing topics like Biology and Blogging.

For you, it may be sewing, interior decorating or even woodworking.

While those are great topics to talk about, they aren’t narrow enough for a blog these days.

You want to specialize in a specific topic to help a specific person reach a specific result.

Here are some questions to help you narrow down:

What specific aspect?

Let’s say your topic is biology. The problem is that biology is such a diverse topic.

There’s cell biology, physiology, molecular biology, high school biology, and much more.

What specific aspect of biology are you going to specialize in? When I started my biology blog, I chose human physiology.

Choose a specific aspect of your niche to tackle and you’re on your way.

Who are you targeting?

Ask these questions as you decide what to choose

Ask these questions as you decide what to choose

This is one of the best ways to narrow down your niche – choose a very specific demographic.

Instead of teaching physiology to anyone, I chose upper-level college biology students.

And you know what? When they found my content, they knew it was for them.

What specific problem are you helping them solve?

Let me tell you a secret. Well, it’s not really a secret. Here goes . . .

People will spend money to solve problems.

There it is – the “secret” to your business success.

Identify a problem you are going to help your target audience solve. The data you got in your research should help here.

Especially when you checked out your competition and evaluated Facebook groups.

For me it was simple – My target audience couldn’t understand their professors. They teach all kinds of complicated topics but the students don’t understand them.

As a result, they struggle to pass their physiology class. Leslie to the rescue.

What result will you help them achieve?

If you help them solve the problem you’re focused on, what will the result be?

This is something to get clear on because it will help you in everything you do.

In my case, I helped those students pass their physiology class. Even better, I help D students get A’s.

What will that be for your blog?

Your summary statement

Your Summary Statement

Your Summary Statement

When it’s all said and done you’ll be able to make the following statement:

My niche is ___________. I help ___________ do/achieve ____________ so that they can ______________.

This may look something like this:

My niche is biology/physiology. I help upper-level college biology students understand complicated topics in physiology so that they can get an A in their human physiology class.

What’s your summary statement? Share it in the comments below.

Resources Mentioned

Infographic

Profitable blogging niche

Infographic: How to Choose a Profitable Blogging Niche

The post 328 How to Choose a Profitable Blogging Niche appeared first on Become A Blogger by Leslie Samuel.

Source: https://www.becomeablogger.com/26001/choose-a-profitable-blogging-niche/

327 How to Grow a Successful Blog with Raving Fans – with Jamerrill Stewart

Do you want to build a loyal audience of raving fans around your blog?

Well, then you’re in the right place.

Jamerrill Stewart shows exactly how she was able to do this using her blog and YouTube channel.

Listen to This Episode

Who is Jamerrill Stewart?

Jamerrill Stewart is the creator of Large Family Table – where mega motherhood and real life meet.

As a mom of 8, she has full days of homeschooling, toddler chasing, and overworking her slow cooker until it begs for mercy.

Jamerill Stewart LFT

Jamerill Stewart, owner of largefamilytable.com

She doesn’t claim to have all the mega motherhood answers figured out.

But she does share her journey to inspire other mothers who are on similar journeys.

What does she share?

  • Tips on homeschooling
  • Her large family life
  • Other tips and tricks on practical strategies for feeding a “herd” (of kids, that is).
  • Much more…

Jamerrill’s Story

Jamerrill started a blog back in 2011. It was a simple hobby blog where she shared pics of family travel with her family members.

Jamerill kids

Jamerill with some of her kids.

It was more of a creative outlet than anything else.

At that time, she also started curating content for a homeschool Facebook page.

During that process, she found herself reading a bunch of other homeschool blogs.

That’s when a thought hit her – I could do this!

She knew she wanted to write a book on the topic. But to sell this book, she needed to have an audience.

So she started a blog called Holy Spirit-lead Homeschooling.

By the summer of that year, she had 10K people who liked her page and her blog got over 3K page views/day.

How did she do it?

She understood her audience. 

She was homeschooling her kids, so had a good idea of what homeschooling mothers dealt with.

audience content

Understand your audience and create lots of content with them in mind.

As a result, she focused on providing encouragement for those mothers.

She published LOTS of great content.

To keep providing value to her audience, she published a few times per week.

While her schedule wasn’t consistent, she showed up often.

She leverage guest posting.

She knew that posting on other homeschooling sites could get her more traffic, so that’s what she did.

Jamerrill started contributing to A LOT of homeschooling sites. And she leveraged those post by linking back to relevant resources on her blog.

She focused on LEARNING.

Learning

Focus on learning

Because she wanted to grow her audience, she consumed content about blogging.

Using sites like Amy Lynn Andrews and Problogger, she learned as much as she could.

And then she followed that up with taking action.

She worked HARD!

work hard

Work hard

It’s the thing so many people don’t like to hear. Blogging takes work.

And even though Jamerrill had a busy homeschooling life, she worked a lot (and HARD).

At some points on her journey, she spent as many as 50 hours on her blog.

How? She worked in the morning before the kids got up, during nap times and after they went to bed.

Turning the Blog into a Business

At the end of 2011, she attended a blogging conference called Relevant.

She was also able to attend a mini-weekend mastermind retreat. There was one mom who made $10K selling a planner she created.

For the first time, she was seeing other bloggers actually making money.

She left those events inspired and determined to turn her blog into an actual business.

Blog into a business

Turn blog into a business

By that time, she was already spending 15 – 20 hours/week on her blog.

She came back home and prayed that God would show her how to make $3-400/month on her blog.

She woke up the next morning with a business plan.

She had decided start a new site to refer people to Kindle books about homeschooling.

She called that site Kindle Homeschool (Now Free Homeschool Deals).

By recommending Kindle books as an affiliate, she started making money.

In her first month, Jamerrill made as much as her house payment.

By her 3rd month, the site’s income equaled her husband’s salary.

By month 6, it brought in twice as much as her husband’s salary.

How? A combination of affiliate deals, recommending freebies and Adsense.

Free Homeschool Deals

Free Homeschool Deals, another one of Jamerill’s websites.

It took a lot of work, but by June 2013, her husband came home full-time.

Large Family Table

By the summer of 2015, she started to slow down (but not by choice).

As a result of working so hard at a desk for so long, she suffered a neck injury.

Jamerrill went from working 50 hours to 25 – 30 hours/week.

There was a lot to do, but Jamerrill hired help and trained people to work on the site.

By that time, she felt like she was missing her voice and knew she had to do something about it.

That’s when Large Family Table was born. Today, this is her main focus.

LFT

Large Family Table website

Growing a Loyal Audience of Raving Fans

I brought Jamerrill on the podcast because of how much her audience loves her.

As bloggers, we want our readers to come to know, like and trust us. When that happens, we are able to help them more and are able to build solid businesses.

Her audience started with her on her first adventure into homeschool blogging. They then moved with her to Free Homeschool Deals and continued on with Large Family Table.

They consume her content like it’s going out of style and are hyper-engaged.

Here are Jamerrill’s simple tips for growing a loyal audience of Raving Fans…

Get real with your audience.

Get real

Get real with your audience

There are so many bloggers out there who try to make themselves look perfect.

In a world of contrived perfection, Jamerrill prefers to get real.

When you do well, be real.

When you make mistakes, be real.

One mistake Jamerrill made was naming her site Kindle Homeschool. Now obviously Amazon owns the Kindle trademark and what she did was illegal.

Did she know it at the time? No. It was a mistake. Did she hide that from her audience?

No, she did the opposite. She wrote an article and titled it “I have egg on my face, but God gets the glory”.

Share your journey.

People don’t connect with brands, people connect with people.

Your goal isn’t only to get people to buy. It’s to get them to connect with you. That’s how they become loyal fans.

How will they connect with you? By seeing themselves in you.

How do they see themselves in you? When you share your journey.

Chances are your audience experience similar things to you. Chances are, they have similar struggles.

Share those stories. Share those struggles.

One of the first vlogs she ever did was “Mommy, who broke your neck“.

journey share

“Mommy Who Broke Your Neck?” – one of Jamerill’s blog showcasing one of her jouneys.

Was it all pretty? Nope. But it was her journey.

Expect a slow and steady long game.

Slow and steady

Expect a slow and steady long game.

Loyalty doesn’t come overnight. It’s the result of providing value and connecting with your audience over a long period of time.

But if you’re real with your audience, share your journey and provide value to the right niche, you’ll win.

That’s contrary to what a lot of internet marketers teach, but it’s the core of what I stand for.

And I’m glad that Jamerrill was able to come on the show and share a little bit of her journey with you.

The Blogger Dream Team

Jamerrill is a part of the Blogger Dream Team. This is a mastermind group that I launched recently for top-performing bloggers.

We do have slots available right now and I’d love to have a conversation with you to see if we’re a right fit.

If you are a top-performing blogger that would like to take things to the next level, I want to invite you to apply here.

Resources Mentioned

The post 327 How to Grow a Successful Blog with Raving Fans – with Jamerrill Stewart appeared first on Become A Blogger by Leslie Samuel.

Source: https://www.becomeablogger.com/26000/grow-successful-blog-with-raving-fans/

How to Start a Coaching Business and Look Like a Pro from the Get-Go

So. You want to start coaching.

Why wouldn’t you?!?

You get one-on-one insights from your audience that you can use to make your blog more interesting, and you can make some money without creating an entire e-course from scratch.

Offering coaching on your blog is a smart business decision.

But how do you do it?

Like, how do you collect payment? Or get people to schedule a call time without sending 15 back-and-forth “when is good for you” emails?

And when you do get people on the phone, what do you say?

Today we’re going to walk you through all of that:

  • How to create a coaching offer people can’t say no to
  • How to set up your coaching biz so people can easily buy and schedule sessions
  • How to structure a one-hour coaching call and make sure it’s valuable for your clients

This is where the rubber meets the road—and if you stick to it, where your blog meets everything you’ve ever wanted it to have: dedicated readers, profit, and influencer status.

Sounds good, right?

So without further ado, here’s how to start your own coaching business:

#1. Create Your Mouthwatering Coaching Offer


The best way to get readers to want to hire you as a coach is to give them something to look forward to as a result of your session. Yes, “coaching” means they’ll get to talk to you and pick your brain, but most readers will want a little more than that.

So to create your first offer, start with the end result someone will get after coaching with you.

Are you a business coach who will help them decide on their pricing? Are you a web designer who can give them ten ways to optimize their website conversions?

Decide on an outcome that will be for the benefit of the reader, and build an offer around that.

Here’s an outline to help you:

  • Identify what you know is a big pain point for your audience that you can solve quickly.
  • Outline what parts of it you’d easily be able to tackle in a 30-minute or one-hour phone call.
  • Identify the deliverables the customer gets and can use at the end of the call.
  • If you feel creative, come up with a fun name for the package. (Just don’t get too cutesy to the point of confusion.)

For example, one of my “coaching” offers is called an “On-Site Copy Teardown.” During the one-hour call, I walk people through their website copy and review any on-site data with them. We find ways to improve their copy so they can get more conversions instantly, without a page redesign.

#2. Set Up Your Coaching Biz and Make it Run Smoothly


**rubs palms together vigorously**

All right, let’s get you set up to advertise, book, get paid for, and deliver your first coaching sessions. We’ll cover:

  1. How to set up your sales processing system so people can purchase your coaching
  2. How to set up a booking system so people can make appointments on your calendar
  3. How to create a sales page so readers can find your offer

It’s a lot of little of steps, but it’s something you can tackle in one afternoon.

Note: I’ll be showing you a free way to get everything set up, but you can easily use a service like SimplyBook.me which is relatively inexpensive and makes setup and booking even more streamlined. Also, I’m using WordPress, but most of this can still be applied if you use another content management system.

1. Set Up a Way to Get Paid

When someone buys your coaching offer, two things need to happen:

  1. The buyer needs to receive an email or PDF with a link to your calendar, so they can schedule a session.
  2. You need to receive the payment in your bank account.

For the first, you need to have an e-commerce platform. And for the second, you need a payment processor like Paypal or Stripe.

For the e-commerce platform, we’ll use Payhip.

I use Payhip to deliver some miniature e-courses that I sell because it specializes in digital downloads, but I’ve also used it as a free way to sell one-hour Copy Teardowns and 30-minute Copy Review Sessions to my students.

First, go to Payhip and sign up for a free account:

Payhip

After you log in, click on “Account” in the upper left-hand corner, then click on “Settings.”

Go to Payhip Settings

Click on the “Payment Details” tab, and you’ll see a prompt to connect either your PayPal account or your Stripe account.

Go to Payhip Payment Details

You can use PayPal (or PayPal and Stripe) if you like, but I prefer Stripe because it makes credit card payments much easier simply because that’s the only option. People don’t get confused with the additional options of paying with a PayPal balance or hooking up their bank accounts to send an e-check, like PayPal sometimes presents.

Stripe’s got a super-easy-to-follow setup process. If you don’t have an account yet, go to Stripe’s home page and click the “Create Account” button, and you’ll be ready to go before you know it.

Stripe - Online Payments

2. Set Up a Way for Clients to Book Sessions

Now that you’ve got a way to collect payment from people, you need a way for them to book coaching sessions with you.

For which Calendly is perfect.

First, go to Calendly’s home page and click on one of the “Sign Up” buttons to register for a free account.

Stripe Sign up

After signing in, choose Event Types in the main menu bar. Choose whether you want to open 15-minute sessions, 30-minute sessions, or 60-minute sessions by clicking the “on” switch in the appropriate event type box.

Calendly

Then, click in the center of the event type box to edit the options for it.

Edit Calendly options

First, select which times you are available for coaching sessions.

Then, in “Invitee Questions,” add any questions you want people to answer before the call. (You might also ask for their Skype username here, or their phone-number if you plan to call by phone.)

And finally, integrate with Google Calendar to add the booking to your calendar and to have an invitation sent to both of you.

Go to Calendly - Invite Questions

3. Create and Upload Your Coaching “Product”

Now we’re going to create the “product” that you’ll sell.

And yes, you’ll technically be selling a coaching session rather than a digital download, but in order to use Payhip, you will need a digital “deliverable” that people will download instantly after purchase.

My download is nothing more than a PDF instruction sheet on how to schedule the coaching session they’ve just paid for, and instructions on what to do in the booking process.

Here’s what it looks like:

Update with your coaching product

Very simple and straightforward, but it gets the job done.

The important part, though, is to make sure this document includes a link to your Calendly page so that people can book sessions with you. After that, include any other instructions you feel are necessary based on the coaching offer you’ve set up.

Then, go to your main Payhip dashboard, and click on the “Add new product” button:

Payhip Dashboard

Upload your PDF, give it a title, and set your price.

PayHip will also ask you for a cover image. If you have a blog logo, you could simply use that. Otherwise, Canva lets you create simple but good-looking graphics that are more specific to your offer.

Upload digital product, cost & cover image

Then you’ll need to add a product description. Most people who get to this page will come from your website or email list and already know what they’re buying. But this is a great place to reiterate the benefits of what you’re offering and what’s involved in your offer.

After that, all you have to do is select a relevant category and click “Add Product.”

Payhip - Add Product Description

And you’re done! You offer is officially for sale!

4. Publish Your Sales Page So People Can Find Your Offer

Phew. Almost there.

All you need now is a sales page so people can actually find your offer and buy a session with you.

Ideally, you want to create a distraction-free page for this. (Meaning no menu, no sidebar, and no buttons that lead to anything other than your coaching offer.) This gives page visitors two options: buy or leave.

Fortunately, many WordPress themes come with a distraction-free landing page template. (You’ll have to check and make sure, especially if you’re using a free theme.)

Go to your WordPress dashboard, find Pages in your left-hand menu, and click on Add New.

Publish your coaching page

On the right-hand side of your content editor, look for a widget called Post Attributes and see if it offers a landing page template.

Select the landing page template
Note: If you don’t see this option, it might mean that your theme doesn’t offer a landing page template, or it might mean that it has a different method for creating landing pages.

Google [name of your theme] “landing page” to find out. But if you discover your theme doesn’t have a landing page option, don’t worry.

You can try an online app like Leadpages or a plugin like Thrive Architect to help you build and publish the landing page. (Yes, they cost money, but they also have pre-built templates that have been tested for high conversion rates.)

Now that you’ve set up your page as a landing page, give it a name, adjust the URL if needed, and add your sales copy.

Adjust your URL and add sales copy

And once the sales copy is written, of course, you need to add the buy button.

To get the code for this, go back to your Payhip dashboard and click on the Share/Embed button that appears next to your product listing:

Make a Payhip product Buy Button

A window will pop up, and you’ll click on the “Embed Button” tab in that window.

You’ll see the embed code right away, but before you copy it, click on the “More Options” text below the embed code.

This drops down an entire menu of settings where you can adjust the button text, the size, and the display options until it all looks the way you want it to.

After you’ve adjusted the button’s looks to your specifications, copy the code and go back to WordPress.

Payhip - Embed Button Code

Click the Text tab in the upper right-hand corner of your content editor, and paste the button code where you want it to appear on your page:

Use WP text editor to paste Payhip Button

Now, publish the page and add it to your main menu.

First, click “Publish” on the right-hand side of the page editor.

WordPress - Publish

Then go to “Appearance” in the left-hand menu, and click on “Menus.”

Go to Appearance - Add to Menu

Then add a check in the box next to your new page, and click on “Add to Menu.”

Add to WordPress Menu

And that’s it!

You’ve now got a coaching offer for sale. (Congratulations!)

Hint: Rather than stopping at putting the page in your website menu, drive traffic to your offer in other ways, too. Your website sidebar, social media profiles, mentioning it in your blog posts, and sending information to your email list about your offer are all great ways to get attention to it.)

#3. Run Your First Coaching Calls Like a Seasoned Pro


With figuring out your offer and adding it to your website, you’ve already done most of the work.

But then you get the first booking for your first ever coaching call . . . and if you’re like most bloggers who like blogging because it means you can sit behind a screen and not be in the public eye 24/7, you start to get a little nervous. Maybe even sweat a bit.

And allll these insecurities start coming up:

  • How can I coach people when I’m not perfect at this myself?
  • What if they hate what I have to say?
  • What if no one follows my advice and they shame me on the Internet?
  • What happens if I end up on a call with someone for two hours instead of one? Should I send them an invoice for double the price or just leave it be?
  • What if I don’t have enough material to fill the hour they paid for?

Which is why it’s important to remember that you do have something special to offer. If you’re passionate enough to start a blog and write regularly on a topic, chances are you know more than at least 80% of people about that topic.

It’s also important to remember that when people pay for something, it means they’re putting their skin in the game and will be invested in your advice. They’re not expecting you to be perfect—all they need is your advice to get them to the next step.

And while some people will want to just talk and talk and talk about their problems, you’re the coach here, so you’ll need to rein in the conversation and keep it focused on the outcomes you want to deliver within that one-hour conversation.

With time, you’ll become more practiced and discover what works best for you as you do more coaching sessions. But to start out, here’s a great timeline to guide the conversation that keeps everything neatly inside of one hour, and makes sure your client feels heard.

Use This Coaching Call Timeline to Schedule Your Talking Points

Talking Point and Time Estimate Time Elapsed
3-5 minutes: Exchange hellos and small talk, and ask client to talk about their pain point. 5 minutes
5-7 minutes: Client talks about their pain point and you ask clarifying questions to make sure you’re on the same page. 10-15 minutes
5 minutes: Pick out three major areas to talk about and run them by client to see if they’re on board. You’ll allocate 15 minutes to each point, and can move on to more at the end if you have time left over. This serves as your 45-minute warning. 15 minutes
15 minutes: Talk about and give advice on Point 1. Make sure it’s conversational and that you’re asking the client questions like, “Does that make sense?” and “Does this seem doable?” to keep them engaged. 30 minutes
Give 30-minute warning and transition to Point 2. 30 minutes
15 minutes: Talk about and give advice on Point 2. Make sure it’s conversational and that you’re asking the client questions like, “Does that make sense?” and “Does this seem doable?” to keep them engaged. 45 minutes
Give 45-minute warning and transition to Point 3 45 minutes
10-12 minutes: Talk about Point 3. (It’s usually the least crucial of all three points.) Again, keep things conversational. 55 minutes
Give a 3-5 minute warning and ask if they have other questions you can answer. 55 minutes
5 minutes: Quickly answer questions or, if the client doesn’t have any questions, give a recap of the points you went over and talk about how you’ll follow up after the call. 60 minutes

Honestly, I know 15 minutes might sound like a lot of time to talk about one point, but it’ll go surprisingly quickly. You’ve got a lot of knowledge in your head about your particular topic area, and 99% of the time, clients who pay to get on the phone with you will eat it up and ask all sorts of questions.

If you find yourself in the position of a client having a million more questions and you’re at the 58-minute mark, try not to worry too much. Politely tell them you’ve only got time for one more question, that you’ll follow up with a list of notes on what you’ve gone over, and that if they feel like jumping on another 30-minute or 60-minute call in the next week or so, they can.

Using the reason of having another call lined up after this client is a great exit, even if you don’t actually have one. And honestly, you’ll find most people will have 100% respect for the boundaries you set.

#4. Give Your Clients That Little Bit of Extra After the Call


After the call, as I’ve hinted above, you’ll want to do a brief follow-up with the client as a way to officially close things out and give them the information covered on the call as a point of reference.

Most people will take their own notes, but the follow-up email is always a nice touch and increases their feelings of loyalty toward you as someone who has their best interests at heart.

But in addition to the customer support side of after-call follow-up, you’ll want to take the opportunity to jot down what you learned during the call for your own purposes.

It doesn’t have to take more than 5-10 minutes, but writing down the following things will go a long way toward making the most of these calls for a better blog and blog-based business:

  • Things that surprised you about this client’s particular situation
  • Patterns you’re starting to see in your coaching clients
  • Things you weren’t aware people in your target audience struggled with
  • Any new blog post ideas that came to you as a result of the conversation

Equipped with this information, you’ll be able to make your blog more interesting and engaging for people in your target audience, and to validate the ideas you have for products that you hope to make money on in the long run.

You’re Ready! Now Get Yourself Some Coaching Clients

Coaching is the perfect way to connect with your audience and see what makes them tick.

I’ve seen it in my own business: Since I started coaching, I’ve become more relevant to my audience and I’ve strengthened my business at least ten-fold.

I can write content that I know is interesting to them, I know what they’re struggling with, and I know what kind of products to put together so I can generate income from my blog.

And while none of this will happen overnight, you’ll see results from your blog much faster if you coach people in your audience early … even if you only get a few clients here and there.

So create your offer, set up your coaching business, and make your first coaching calls.

It’s never too early to start.

About the Author: Chelsea Baldwin is the founder of Copy Power, where she teaches copywriting and helps entrepreneurs make the kind of “bang-bang” impression that gets remembered (even days after people leave your site). Use her free 3-part email course to learn how to write astonishingly memorable copy for yourself, even if you’re not a writer.

Source: https://smartblogger.com/how-to-start-a-coaching-business/