AppDynamics update looks to measure impact of performance on business

It seems to have been the week for modern application performance monitoring tools to announce major updates. First, New Relic announced theirs on Monday and today AppDynamics followed suit with its own update to provide more direct insight into business performance not just the underlying systems and applications.

Both messages are remarkably similar, even the platform naming. On Monday, New Relic revealed the Digital Intelligence Platform. Today, AppDynamics announced the AppIQ platform.The goal of both products is to provide deeper insights into every level of the application from the end user experience to the back-end systems having an impact on its performance, regardless of how a company might be delivering that application.

AppDynamics wants to take that monitoring idea a bit deeper to give a business users anunderstanding of how that performance could be affecting the actual bottom line. If you consider that users tend to be an impatient bunch, it makes sense.

If you are in the middle of a purchasing experience on your phone and you run into a glitch, chances are you are you going to abandon the app and move on after a remarkably short time. That lack of patience due to application performance can have an impact on the business over time and AppDynamics wants to measure that and share it with the broader business.

The company is hoping that by providing customers with a deeper understanding of the cause and effect of performance on the business, it can move monitoring beyond pure nuts and bolts tooling toa wider role in customer organizations.

Traditionally, monitoring tools have been the domain of IT pros, who track the health of apps and the underlying systems looking for issues. The classic example is Black Friday, the busiest shopping day of the year after Thanksgiving. Many companies offer big sales, andits an enormous challenge to provide the resources to keep up with demand.

Tools like AppDynamics tell companies when the system is in trouble, or in the worst case, not workingand people cant get through. While these systemscan provide userswith a way to do a post-mortem when systems fail to keep up with demand, ideally you want to catch that problem before it gets out of control and has material impact on users.

AppDynamics is arguing you need to be prepared to deal with issues before they get out of control and there is an all-out system meltdown. Whats more, you need to be able to show C-suite execs the connection between system performance andcompany performance.

Its looking to move beyond the IT department and provide information outside of traditional monitoring circles. Its unclear whether companies will see their monitoring tools in such broad business terms, but its certainly an interesting approach to help make the product more integral to running the business.

AppDynamics launched in 2008 and has raised over $300 million.

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